“Every company is a software company. You have to start thinking and operating like a digital (ISV) company. It’s no longer just about procuring one solution and deploying one.

– Satya Nadella CEO of Microsoft

“Every company is a software company.”

To choose is to win

Established companies or start-ups need to have a flexible operating model in order to adapt continuously. This requires a good IT foundation to start from whilst offering personalized experiences to your customers. This means all companies need to become software companies. Companies become digital-first.

At MiCRONOS we are here to help. Whether you are a company, an IT company providing software (called ISV within the Microsoft ecosystem), we can assist with business and technical guidance… Thanks to the extensive expertise of our competence centers, MiCRONOS offers a one-stop-shop for your company. Our experts will assist you in making the right choices, every step of the way. Because to choose is to win.

Business & Technology

Our services are grouped into two large clusters: the business side of your company, and the related technological decisions. These two clusters are of course channels for communication, and some services (such as DevOps) run through both.

More about (ISV) Business

Business Model

Who is your customer and what do they want?

Adding transparency and a clear vision to your offering includes:

  • Clear customer-centric strategy: Who is your customer? What do they need?
  • Analysis of your solution: What does it solve? 
  • Designing a business model canvas framework
  • The cloud as part of your solution 
  • What do you outsource and what do you do internally? 

All these questions have an impact on your technological decisions and DevOps organization. Paying the necessary attention to this now can save you lots of time and money later. 

A heart that beats for technology doesn’t always make it easy to identify customer needs correctly. It’s important to have a clear idea of the requirements that your product needs to satisfy, and identify exactly how this adds value for the end user.


Is everyone on board?

A move to the cloud, fast growth, internationalization… these changes can have a big impact on your organization and business model. We have experts within our ecosystem who can help to guide this change and transformation, including with:

  • Cloud first strategy
  • Product roadmap
  • Sales incentivization

The emergence of the public cloud and many technological innovations are leading to the transformation of our sector. The time to market is getting shorter for digital products and services all the time, providing an opportunity but also a challenge to make the right choices.

Go to market

How do I reach my customer?

How do you introduce a new product or solution to the right target audience; or an existing product to a new target audience? Enter our marketing specialists, who can help you with:

  • Planning a commercial roadmap
  • Defining the best financial model (sales vs. subscription)
  • International growth
  • Pricing strategy
  • Setting up a commercial marketplace 

Our experts give you the right tools to storm the market as successfully as possible. 

More about (ISV) Technology


Phase 1: To choose is to win

It’s important to maintain a helicopter view of your product in an initial phase. MiCRONOS provides advice for this ‘balancing act’: how do you retain the complexity while keeping the cost as low as possible and the quality up to the required standard?

  • Cloud as business driver: benefits of the cloud for growth
  • Architecture development: based on your business practice, you roll out the structures for further development here
  • Cloud tech optimization: our specialists are up to date with the latest technological developments and provide advice for choosing the right infrastructure with a view to achieving optimal results. No unnecessarily complex and expensive technology in relation to customer needs
Technology, Security & Privacy

Phase 2: The cloud is not the limit

Our technology specialists zoom in on the product specifications in this phase, and you can call on extensive expertise from the MiCRONOS ecosystem, including for:

  • AR & VR
  • AI & bots
  • API management
  • IOT
  • Machine learning

Has the engine been oiled?

DevOps is at the heart of your organization and acts as the glue between your business and technology. We help you define and roll out the right DevOps principles and techniques:

  • Release management
  • Solution development in a SaaS environment
  • Deployment strategy: how fast can you change or upgrade your application?
  • Temporarily increasing your development capacity
  • Support for internal developers

Software companies often start with a limited team and then expand quickly, often together with external partners. So it’s really important that your development and operations are geared up for this. We help you organize your team (collaboration and communication), and also for example your application development (efficiency and scalability), so that you can add new features quickly and respond to customer requests.

We’ve enjoyed collaborating with experts of the MiCRONOS community for our Thola cloud native platform. We consulted with them for our pricing strategy, our architecture and performed security scans to make sure everything is 100% protected. Today we’re still benefiting from MiCRONOS sales support and business development activities now that we are in operations.

Develop or grow your business? Build or optimize your digital product?

Connect with our ISV experts!

Ideation Workshop:

Are you looking for advice about what technology could bring to your business? Do you have an idea but don’t know how to go about building it? Do you have a solution but are you struggling with go-to market or how to build a smart subscription model?  Or do you have a great solution in your company and thinking of creating a new offering out of it for other companies to use?

Technology Assessment:

Do you have a solution but are you wondering it fits with modern cloud-based architecture standard? Is your solution or platform supporting your core business. Does it scale if your business grows? Is it redundant in case of downtime?